On October 9, 2026, Profound offered brands a free 7-day trial, then a custom quote. Here are seven tools that do the same job, each priced from its own pricing page that day. AI Rankia is ours: listed, not on top.
ProfoundBrands: 7-day trial, then EnterpriseCustom
Otterly.AILite · 15 prompts$29
Peec AIStarter · 50 prompts€85
Semrush AI ToolkitPer domain, billed yearly · 25 prompts€94.94
Ahrefs Brand RadarCustom Prompts, on a paid plan (Lite €119)$50+
ScrunchCore · 125 prompts$250
AthenaHQStarter · 3,600 answers a month$295
AI RankiaoursMonitor · 50 prompts$99From each vendor's own pricing page. € where the page showed us euros.
A free trial and a custom plan for brands, nothing in between. Agencies get a published price.
What Profound lists, and which alternatives list it too on their own pages.
Its data on what people ask AI engines. If that is why you bought Profound, nobody else sells it as a product.
Peec AI 1–5 demand score per prompt Ahrefs search-weighted AI index| Also on Profound's list | Otterly.AIOtterly | Peec AIPeec | ScrunchScrunch | AthenaHQAthena |
|---|---|---|---|---|
AI agentsProfound's AI Marketer. AthenaHQ lists two; AI Rankia's Autopilot runs agents too.AI agentsProfound's AI Marketer. AthenaHQ lists two; AI Rankia's Autopilot runs agents too. | · | · | · | Yes |
| SOC 2AthenaHQ: SOC II in its pricing footer. Scrunch: SOC 2 Type II audit. | · | · | Yes | Yes |
Single sign-onOn their top tiers.Single sign-onOn their top tiers. | Yes | Yes | Yes | Yes |
| Unlimited users | Yes | Yes | Agency Core | Yes |
AI shopping trackingProduct-level.AI shopping trackingProduct-level. | · | Yes | Yes | · |
9+ enginesProfound Enterprise: 9, with Copilot.9+ enginesProfound Enterprise: 9, with Copilot. | · | 13 · Ent. | 9 · Ent. | 11 · Starter |
Entry price, what it buys, engines and agency pricing, from each vendor's pricing page on October 9, 2026.
| Feature | Profound | Otterly.AI | Peec AI | Semrush AI Toolkit | Ahrefs Brand Radar | Scrunch | AthenaHQ | AI Rankia |
|---|---|---|---|---|---|---|---|---|
| Entry price | ||||||||
| Lowest published monthly price | None for brands: trial, then custom | $29 | €85 | €94.94 per domain, billed yearly | $50 (Custom Prompts), on a paid Ahrefs plan: Lite is €119 | $250 | $295 | $99 |
| What that price tracks | 50 prompts for 7 days | 15 prompts | 50 prompts | 25 prompts | Billed per check (prompt × platform × run) | 125 prompts, 5,000 answers a month | 3,600 answers a month (credits) | 50 prompts |
| AI engines at that price | 3 | 4, plus 3 as paid add-ons | 3 of your choice | 4 | You choose; each one costs checks | 4 | 11 | 13 AI products (17 models); no Microsoft Copilot |
| Most engines on any plan | Up to 9 (Enterprise) | 7 with add-ons | Up to 13 (Enterprise) | 4 listed | 7 listed | 9 (Enterprise) | 11, more on request | Same 13 on every paid plan |
| Free way to try | 7-day trial | Free trial | Free trial | General Semrush free account, 10 reports a day across its tools | None found | 7-day trial | Free plan, 300 credits ($25 of credit) | Free scan, no ongoing tracking |
| Agencies | ||||||||
| Published agency price | $99 + $399 per client | Partner program on Standard or Premium | €205 / €425 / €675 | Not found advertised | Not found advertised | $500 for 3 brands | Enterprise (custom) | $1,297 (2 clients) to $8,069 (30) |
Yes advertisedNot found advertised not found advertised
Checked on on each vendor's public pages and docs. ✗ means we did not find it advertised on that date, not that it does not exist.
Monthly prices as listed. Peec AI, Semrush and Ahrefs' plan page showed us euros and we quote them that way; we don't know what they show a visitor in the US. AI Rankia's column is read from its own code (src/lib/constraints.ts, src/lib/agencia.ts).
Checked on on each vendor's public pages and docs. ✗ means we did not find it advertised on that date, not that it does not exist.
Monthly prices as listed. Peec AI, Semrush and Ahrefs' plan page showed us euros and we quote them that way; we don't know what they show a visitor in the US. AI Rankia's column is read from its own code (src/lib/constraints.ts, src/lib/agencia.ts).
Prices and limits as each vendor listed them on October 9, 2026. This compares what they sell, not how accurate their numbers are.
ChatGPT
Google AI Overviews
Perplexity
Copilot
ClaudeGoogle AI Mode
Gemini
ChatGPTGoogleGeminiPerplexityChatGPTPerplexityGoogle AI OverviewsCopilot
Google AI ModeClaude
Grok
DeepSeek
Meta AI
Tracking doesn't spend credits: you choose the questions buyers ask, the engines and daily, weekly or monthly runs. Each answer records if it names you, where, next to whom and citing which pages. Credits pay for the work.
ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaudeGrok
No accuracy test. Every row comes from a pricing page. Tools asking the same question on different days, regions and engine versions report different visibility, and both can be right.
Every row comes from a pricing page. Tools asking the same question on different days, regions and engine versions report different visibility, and both can be right.
Prices move. Profound dropped its self-serve brand plans within a month. Everything here is dated October 9, 2026: open the linked page before you buy.
Profound dropped its self-serve brand plans within a month. Everything here is dated October 9, 2026: open the linked page before you buy.
No Microsoft Copilot. Profound (Enterprise), Otterly.AI, Scrunch, Peec AI, AthenaHQ and Ahrefs list it. It matters if your buyers work in Microsoft 365.
Profound (Enterprise), Otterly.AI, Scrunch, Peec AI, AthenaHQ and Ahrefs list it. It matters if your buyers work in Microsoft 365.
“17+ engines” counts models. 7 search engines + 10 API models = 13 products; each prompt runs on one group. Others count products: compare 13.
7 search engines + 10 API models = 13 products; each prompt runs on one group. Others count products: compare 13.
No SSO/SAML, no SOC 2 report. Profound, Peec AI, Otterly.AI, Scrunch and AthenaHQ list SSO; Profound, Scrunch and AthenaHQ list SOC 2.
Profound, Peec AI, Otterly.AI, Scrunch and AthenaHQ list SSO; Profound, Scrunch and AthenaHQ list SOC 2.
No consumer prompt-volume data. We show what engines answer to your prompts, not how often people type them.
We show what engines answer to your prompts, not how often people type them.
Fewer prompts per agency client. 50 per client; a Profound client workspace has 100.
50 per client; a Profound client workspace has 100.
Free is a scan, not a trial. No tracked prompts on Free. Seats: 2 / 3 / 4 on Monitor / Brand / Autopilot; Otterly.AI, Peec AI, AthenaHQ and Profound list unlimited users.
No tracked prompts on Free. Seats: 2 / 3 / 4 on Monitor / Brand / Autopilot; Otterly.AI, Peec AI, AthenaHQ and Profound list unlimited users.
You buy prompts × engines × runs. Scrunch and AthenaHQ cap answers; Ahrefs bills per check. AI Rankia caps prompts; running them spends no credits.
AI Mode is an add-on on Otterly.AI, missing on Scrunch Core and Profound’s trial, one of three picks on Peec AI. Copilot: AI Rankia lacks it.
Peec AI and Scrunch sell credits and workspaces: price your real client count on their pages. Profound and AI Rankia below.
Same 20 to 30 prompts, same country, same two weeks. Compare who each says the engines recommend, not the headline score.
You buy prompts × engines × runs. Scrunch and AthenaHQ cap answers; Ahrefs bills per check. AI Rankia caps prompts; running them spends no credits.
AI Mode is an add-on on Otterly.AI, missing on Scrunch Core and Profound’s trial, one of three picks on Peec AI. Copilot: AI Rankia lacks it.
Peec AI and Scrunch sell credits and workspaces: price your real client count on their pages. Profound and AI Rankia below.
Same 20 to 30 prompts, same country, same two weeks. Compare who each says the engines recommend, not the headline score.
Profound: $99 + $399 per client, 100 prompts on 3 engines each. AI Rankia: 50 prompts on any of its 13 engines plus 8,000 credits per client. More than Profound at 5 clients, less at 15 and 30.
345,199 of 817,799 citations in the AI Rankia index (13 Oct 2025 – 8 Oct 2026); each question runs on 4.8 engines on average. A count, not market share. Check AI Mode is in the plan you pick.
Enterprise exports CSV or JSON. AI Rankia imports a CSV or Excel file with a prompt column, up to 200 prompts at a time. History doesn't transfer.
The free scan asks AI engines the questions buyers in your category ask, and shows whether they name you, who they name instead and which sources they cite.
AI Rankia