Semrush AI Visibility Toolkit alternatives, checked on their own pages
Five alternatives, read on each vendor’s site on October 9, 2026, including where Semrush wins. AI Rankia is one of them; this is our page.
- Semrush AI Visibility Toolkitthe toolkit alone25 prompts$99/mo
- SE RankingCore100 prompts€109/mo
- AI RankiaMonitor50 prompts$99/mo
Peec AIStarter50 prompts€85/mo
Otterly.AILite15 prompts€29/mo
Ahrefs Brand RadarLite5 prompts · one platform€119/mo
Monthly list prices as each site showed them in Germany. Sources in the table below.
What you get for $99/mo

Six products, one table
As each site showed it. The rows Semrush or others win stay in.
| Feature | AI Rankia | |||||
|---|---|---|---|---|---|---|
| Getting started | ||||||
| Entry price for prompt tracking | $99/mo · Monitor | $99/mo · the toolkit alone | €119/mo · Lite; more prompts from €47/mo | €109/mo · Core (€87.20 billed annually) | €29/mo · Lite | €85/mo · Starter |
| Prompts tracked at that price | 50 | 25 per account | 5 on the Lite plan (on one platform) | 100 | 15 | 50 |
| Next step up | +50 prompts for $49/mo | +50 prompts for $60/mo, or Semrush One (50 / 100 / 200 prompts) | Standard: 10 prompts, €229/mo; AI Visibility Index from €179/mo | Growth: 250 prompts, €235/mo | Standard: 100 prompts, €189/mo | Pro: 150 prompts, €205/mo |
| AI engines and cadence | ||||||
| Engines named for prompt tracking | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Perplexity, Grok | ChatGPT Search, Google AI Mode, Gemini | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude for custom prompts | AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity | ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini and Claude as add-ons | You choose 3 models; up to 13 on Enterprise |
| How often prompts run | Daily, weekly or monthly, per prompt | Daily, desktop results only | Daily, weekly or monthly | Daily | Daily | Daily |
| Research data | ||||||
| Prompt or topic volume estimates | Not found advertised | Prompt Research: topic volume, difficulty, intent | AI Visibility Index: 470M prompts modeled from search data | Not found advertised | AI Prompt Research Tool | Prompt volume scored 1–5 |
| Full SEO suite in the same login | Partial: keyword, domain and competitor research | With a Semrush SEO plan or Semrush One | Yes | Yes | Not found advertised | Not found advertised |
| Teams and agencies | ||||||
| Extra people | 2 seats on Monitor, 4 on Autopilot, 10 on Agency | $99/mo per extra toolkit user | 1 user included; extra users €37.4/mo on Lite (up to 2), €56.1/mo on Standard (up to 5) | 1 manager seat on Core, 3 on Growth | Unlimited team members | Unlimited users |
| More brands or client domains | Agency plan priced per client: $1,297 for 2 to $8,069 for 30 | $99/mo per extra Brand Performance domain | 5 projects on Lite, 20 on Standard (unlimited for sites you verify) | 10 projects on Core, 30 on Growth | Agency partner program | 1, 2 or 5 projects by plan; separate agency pricing |
| Free trial | Free domain scan, no card | None for the toolkit alone; Semrush One Starter and Pro+ show “Try for free” | “Start free with Custom Prompts” button on Brand Radar; trial terms not stated (pricing FAQ: “We never run discounts”) | 14 days, no card | Free trial (length not stated) | Free trial (length not stated) |
Yes advertisedNot found advertised not found advertised
Checked on on each vendor's public pages and docs. ✗ means we did not find it advertised on that date, not that it does not exist.
Loaded from Germany: Semrush showed dollars; Ahrefs, SE Ranking, Otterly and Peec AI showed euros. Ahrefs Custom Prompts are free “for every paid Ahrefs Lite plan and above”. SE Ranking names Perplexity among its 5 LLMs. AI Rankia figures come from our billing code.
- Semrush — AI Visibility Toolkit (knowledge base) ↗
- Semrush — Prompt Tracking (knowledge base) ↗
- Semrush — plans and pricing ↗
- Ahrefs — Brand Radar ↗
- Ahrefs — Custom Prompts ↗
- Ahrefs — plans and pricing ↗
- SE Ranking — plans ↗
- SE Ranking — AI visibility tracker ↗
- Otterly.AI — pricing ↗
- Peec AI — pricing ↗
- AI Rankia — pricing ↗
Who should pick what
One line each. The catch is what to check first; a red ✗ means not found advertised, not that it doesn’t exist.
Semrush AI Visibility Toolkit
Stay on Semrush if you already use it for SEO and want prompt volume next to your keywords.
The toolkit, above ↑Prompt Research: topic volume
Ahrefs Brand RadarPick Ahrefs if you want modeled prompt volume inside a full SEO suite.
5 prompts on Lite, one platform1 user includedSE Ranking
Pick SE Ranking for the most prompts at entry, with SEO tools in the same login.
Prompt volume estimates
Otterly.AIPick Otterly if you only need monitoring, at the lowest entry price here.
Full SEO suite
Peec AIPick Peec AI to choose your three models and see prompt volume scored 1–5.
Full SEO suiteProfound
Pick Profound as an enterprise brand: up to 9 answer engines at a custom price (pricing, alternatives).
7-day trial, 50 prompts dailySales-led pricing- AI Rankia
Pick AI Rankia for up to seven search engines per prompt and tools that act on the result.
Prompt volume dataMicrosoft Copilot
What the lists get wrong about Semrush
Most “alternatives” lists are written by a competitor. Semrush’s docs settle it.
Does the toolkit need another Semrush plan?
- Analyze AI: “on top of a Semrush Pro subscription”
- xSeek: “on top of an active Semrush subscription”
- RankAI: it “generally requires Guru”
Semrush’s docsAn “AI Visibility Toolkit subscription alone” gets 25 prompts per account. It is sold on its own (Prompt Tracking).
Which engines does it track?
Semrush’s docsPrompt tracking: ChatGPT Search, Google AI Mode and Gemini, desktop only. Brand Performance runs separate queries through models “like ChatGPT and Google’s AI Mode”.
Already on Semrush? The toolkit or Semrush One is the shortest path.
Check that the plan you pick ticks “prompts to track”.

What AI Rankia does with the same prompts
Up to seven search engines on one prompt
ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Perplexity and Grok; you choose.
- Daily, weekly or monthly, per prompt
- Tracking doesn’t spend credits
- Models without live search too: 17+ AI engines in total

Citations and query fan-out
Each run stores the cited URLs and the sub-queries the engine searched first.
- Sub-queries next to your Search Console and Bing positions
- Content gaps flagged per sub-query

- Content Hub writes the fixTopical map, articles, internal links and schema, to WordPress or Shopify. 500 credits per article.Brand and up
- Get Cited works the sourcesWhich cited pages mention you, their source type and editorial contacts.Brand and up
- Priced per client brand2 to 30 clients, each with 50 prompts, 8,000 credits and white-label proposals.Agency
- Agents act unattendedThey decide, publish and report. On other plans, a person clicks each action.Autopilot and Agency
Credits pay for execution, not tracking. Monitor includes 1,000/mo, Brand and up 10,000+. Won’t use them? Compare Monitor with the toolkit. Agencies that only monitor pay less on Semrush, SE Ranking or Otterly.
Test before you switch: two tools, two weeks
The same prompt can get a different answer on a different day, so one run proves little.
Take 20 real prompts
On your buyers’ engines. If Claude, Perplexity, Grok or AI Overviews matter, Semrush’s prompt tracking doesn’t name them.
Run them in two tools
Same prompts, two weeks, side by side.
Compare names and citations
Who gets named and cited. If both agree, choose on price and on what you’ll do next.
Questions people ask
How much does the Semrush AI Visibility Toolkit cost?
Is there a free alternative to the Semrush AI toolkit?
Which AI engines does Semrush track?
Is the Semrush AI Visibility Toolkit worth it?
Can an agency use the Semrush toolkit for several clients?
Run the free scan on your domain
It asks AI engines the questions buyers in your category ask, then shows whether they name you, who they name instead and which sources they cite.
